The Redirect Audit You Should Run Right After a CMS Launch
Launch day is only the beginning
A CMS launch can look fine on the homepage and still ship broken redirect behavior across templates, archives, author pages, and old slug patterns.
What to audit first
- —old URLs from top landing pages and backlink reports
- —pagination, tag, and category routes
- —language, www, and protocol normalization
- —draft, preview, and legacy paths that should not stay crawlable
Common post-launch surprises
You find 302s where 301s were expected, homepage redirects replacing specific mappings, and chains created by app rules plus CDN rules plus CMS plugins.
Better workflow
Run a redirect audit within hours of launch, not weeks later. The sooner you catch template-level mistakes, the fewer backlinks, crawl logs, and rankings you burn through.
Next Step
Related tools and articles
SaaS
Redirects for Pricing Page Changes: How to Update SaaS Pricing URLs Without Losing Intent
Pricing pages often change names, structure, and package layouts. Redirect decisions need to preserve commercial intent, not just keep the page alive.
OpenLocalization
Redirect Audits After Translation Rollouts: How to Catch Locale Redirect Problems Before They Spread
Translation launches can quietly alter slugs, locale folders, and fallback behavior. Redirect audits help catch those breaks before they affect users or indexing.
Open