Audit www and non-www redirects before host variants split signals
Use a www redirect checker to verify that host variants consolidate to one canonical destination without extra hops, protocol confusion or loops.
Host canonicalization often looks simple until it interacts with HTTPS, slash rules, CDN behavior and historic redirect layers. That is where duplicate host signals start to leak.
Should I use www or non-www?
Either can work. The important part is consistency: choose one canonical host and redirect every variant directly to it.
Can www redirect issues hurt SEO?
Yes. If host variants remain inconsistent, search engines can see duplicate paths, weaker canonical signals and unnecessary redirect complexity.
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