Redirect Map Examples You Can Reuse for Site Migrations

A useful redirect map is specific

A migration map should connect each legacy URL to one deliberate destination. Vague many-to-one guesses create homepage redirects, reporting noise, and weaker relevance signals after launch.

What to include

At minimum, keep the old URL, the new destination, the expected status code, and a short note explaining why the mapping exists. Teams also benefit from columns for traffic, backlinks, and owner.

Good example patterns

One product page to one updated product page is clean. Many expired campaign pages to one active hub can be valid when intent is shared. Deleted pages with no replacement should be marked for 404 or 410 instead of being forced into a random redirect.