Redirects After Site Migration: What to Check Once the New Site Is Live
Launch day is not the end of redirect work
Pre-launch testing catches obvious problems, but real traffic reveals legacy URLs, forgotten campaign links, and old internal paths that never made it into the first redirect map.
What to review after go-live
Check top landing pages from analytics, historical backlinks, CMS exports, and server logs. Compare what users and crawlers actually request against the redirects you expected to handle.
Practical rule
Treat post-migration redirect review as a planned phase, not as emergency cleanup. The first week after launch usually surfaces the highest-value fixes.
Next Step
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