Redirects for Campaign URLs: How to Keep Marketing Links Stable Across Site Changes
Campaign URLs usually live longer than expected
Paid campaigns, newsletters, social posts, partner placements, and QR codes can keep sending users months after the original launch window. If those links break, the damage is both technical and commercial.
Where teams lose control
Problems appear when campaign landing pages are renamed, folders are reorganized, or short-lived microsites are removed without mapping their URLs forward.
Practical rule
Treat campaign URLs as durable assets. Before removing or changing them, decide whether they need a direct redirect, a new evergreen landing page, or a clean retirement plan.
Next Step
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