Redirects for Seasonal Landing Pages: What to Do After a Campaign or Holiday Ends

Seasonal pages rarely deserve a default redirect

Campaign and holiday URLs can return every year, attract external links, or still serve long-tail searches after the event ends.

The common mistake

Teams often redirect every expired seasonal page to the homepage or to a generic sale category as soon as the campaign is over.

Practical approach

Decide whether the page should be reused next season, turned into evergreen context, or redirected to the closest ongoing category. The right answer depends on recurring demand, not just campaign calendars.