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SEODNSRedirects

www vs non-www: Which to Choose and How to Redirect

December 5, 20254 min

Does It Matter for SEO?

Short answer: No — but consistency does.

Google treats www and non-www as separate URLs. Without a redirect, it sees duplicate pages.

The Correct Approach

  1. Pick one version
  2. Redirect the other with a 301
  3. Set preferred domain in Google Search Console
  4. Use only preferred version in internal links

Verify

All four HTTP/HTTPS × www/non-www combinations should resolve to the same canonical URL.

Conclusion

Pick your format, redirect the other permanently, verify it works.

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